Christchurch will unveil New Zealand’s first Mecca Maxima store featuring the best of the best in global beauty. The store opens on Thursday November 17th this year and will house over 40 beauty brands. It can be found in the heart of Christchurch’s ANZ Centre.

“We’re so excited to bring Mecca Maxima to New Zealand,” says MECCA founder Jo Horgan. “And with our first store in Christchurch, we’ll be introducing a number of exclusives beauty firsts, such as Urban Decay, Too Faced, Mario Badescu, Lipstick Queen and Billion Dollar Brows, to cater to the growing beauty appetite in New Zealand.”

The new Mecca Maxima store will showcase the ultimate edit of the best of beauty including popular cult products like Ubran Decay’s famous Naked Eyeshadow Palettes and VICE Lipsticks. Another highlight is Too Faced’s ‘Better Than Sex’ Mascara.

This will be the fifth store in MECCA’s New Zealand store network and the company plans to triple the size of its operation nationwide by 2018. Product knowledge is at the core of MECCA philosophy and Mecca Maxima will showcase informative in-store designs, make-up touch up stations and professional store hosts across the 140 square metre space. Almost every Mecca Maxima and Cosmetica brand will also be available to purchase on MECCA’s new interactive website,