Hollywood actress Eva Mendes has been announced as the new face for Estée Lauder’s New Dimention campaign.
Mendes will front the digital, TV and print campaign promoting a new range of products from the flagship brand of The Estée Lauder Companies Inc, which now trades in more than 150 countries.
"As an actress, businesswoman and now a mother, Mendes understands the power of transformation that is at the heart of our new approach to beauty. Mendes’ warmth and approachability will help us share this incredible story with women around the world," said Estée Lauder global brand president, Jane Hertzmark Hudis.
The skincare collection features New Dimension Shape + Fill Expert Serum and New Dimension Expert Liquid Tape, designed to empower women to transform their appearance, helping define the look of contours so every angle becomes a woman’s best angle.
"Since my teenage years, I have always admired Estée Lauder, the woman and the brand. I'm excited to represent New Dimension skincare because I can relate personally to what it stands for - the power we have as women to take control and transform our own beauty,” said Mendes.