After joining the brand in January 2015, actress Chloe Grace Moretz has brought a new youthful spirit to fashion retailer Coach. Now Moretz has been offered a new role as the face of Coach Fragrance.
“To me, this perfume is everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy, and excitement that Stuart has brought to Coach,” said Moretz.
The collection, which includes an eau de parfum, eau de toilette, lotion, body cream, and shower gel is set to launch in September and is inspired by the energy of New York City.
"I wanted to create a fragrance that represents Coach's free-spirited attitude, crafting a scent that is individual, authentic and cool," said Stuart Vevers, creative director, Coach.