The British Fashion Council (BFC) has announced three new non-executive directors to its board, including British GQ editor and London Fashion Week Men’s chairman, Dylan Jones.

Dame Natalie Massenet, founder of Net-a-Porter and chairman of the council, said Jones represented the voice of menswear in the UK and is an excellent addition to the team.

Jones said he would use his position to ensure London is not only known as the home of the best creative talent but also the place for fashion businesses to grow.

Chief executive officer of Farfetch, José Neves and chief executive officer of the Guardian Media Group, David Pemsel, also joined the team, in a strategic move to broaden the reach of the council.

“All three are leaders in their field, innovators and strategists and will play significant roles in ensuring London leads in design, business, technology, and communication in fashion,” said Massenet.