International fashion superstar Superdry has launched in New Zealand with the opening of their first store in the Auckland CBD. The New Zealand climate has been hailed as the perfect new home for the brand's outerwear collection, making their arrival a natural step for the company.
The Auckland store will be the brand’s flagship premise and will join their online offering which includes a unique retail experience and free shipping throughout the country.
The opening of the brand’s first New Zealand store coincides with the launch of their Autumn Winter 2019 Coat collection. The range has been titled 'Live Everyday #InYourElement' and has been described as a collection which can take anything that is thrown at it.
The premium jackets have been designed with luxury linings to transition between the erratic weather of the changing seasons. The collection uses Superdry’s signature oversized shapes along with bold colours, fur linings and embossed logos to create a chic and functional streetwear look.
Superdry’s Auckland store will be the 18th development for the company opened under the Brand Collective Pty Ltd, and is expected to bring a host of fashion-forward streetwear lovers to the streets of central Auckland.