The secret's out! After rigorous testing alongside some of the world's best, Norsewear won the NZ Defence Force contract as its official sock supplier.
For over 60 years, Norsewear has been making the finest woollen socks, gloves, and beanies for the outdoors in New Zealand.
The factory in Norsewood (pop. about 150), at the foot of the Ruahine ranges in Southern Hawkes Bay, is a vital part of their local community. Right from the start, the people and location have shaped Norsewear's approach to the design and manufacture of its products.
"We strive to look after every hard-working foot in the world, and you can't get harder-working feet than those of the aviators, soldiers, and sailors. We're keeping kiwi feet in kiwi socks and continuing to deliver on tough comfort."
"This contract means we've got a few winners; our NZDF personnel get world-class socks, we buy more wool from South Island farmers, we've created new jobs in our Norsewood factory, and the NZ taxpayer gets better value. This isn't just the trifecta, this is the superfecta."
