Pair Eyewear, the first direct-to-consumer and now leading customisable eyewear brand in the world, announced the release of the Harry Potter x Pair Eyewear collection.
In collaboration with Warner Bros. Discovery Global Consumer Products (WBDGCP), this collection includes 28 new Harry Potter-inspired top frames that are just a swish and a flick away.
"At Pair, we are always dreaming up new ways to bring more creativity, personality, and magic to the eyewear industry," said Sophia Edelstein, Co-Founder and Co-CEO of Pair Eyewear.
Since its launch, Pair Eyewear has built a cult following through limited edition monthly drops and licensed designs. The Harry Potter x Pair Eyewear collection features some of the franchise's most recognisable characters and places, reaching across generations to bring a joyous, personalised touch to one of the most essential and often overlooked accessories.
"We are so proud to partner with WBDGCP to bring this collaboration to life. This collection speaks to the core of our values as we seek to breathe joy into eyewear", said Nathan Kondamuri, Co-Founder and Co-CEO of Pair Eyewear.
Since its founding in 2017 by Nathan Kondamuri and Sophia Edelstein, who met as undergraduate students at Stanford University, Pair Eyewear has pioneered a new way to experience eyewear, one that's focused on innovation, joy, and personalisation.
The brand has garnered a cult following through its limited-edition licensed designs and an expanding selection of patented styles, offering a new way for adults and kids to experience and purchase glasses.
Since its inception, the brand has developed a family of patents centred on customisable technology, further driving innovation in an outdated industry and transforming how we think about eyewear. Additional patents are expected in 2025. Last year, Pair Eyewear expanded into the UK and Australia, opening its second manufacturing facility in Irvine, CA.
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