The desire to conquer new markets is nothing new for the Portuguese footwear industry. This time it is the Indian film industry, which has overtaken Hollywood to become the biggest film industry in the world.
For fans of this iconic universe, Bhumi Pednekar, Kriti Kharbanda, Hina Khan, Erica Feranandez and Parineeti Chopra are household names - and they all wear footwear made in Portugal.
All thanks to the Portuguese brand, Augustha, which has committed to the Indian market. Augustha’s founder, Mónica Amaral, said this investment into the Indian market, it came about because it is a market that Portuguese brands have not explored, so Amaral saw it as an opportunity for us to stand out as a Portuguese footwear brand.
Mónica Amaral created Augustha. Her inspiration has Portuguese roots in Braga, not in the modern city, but in its ancient name, Bracara Augusta. Produced exclusively in Portugal, Amaral,who has a degree in economics and a Master’s in marketing and strategy, had two goals in mind when she created the brand, to ensure the products are of an untouchable quality and to keep making them by hand.