In partnership with Vitale Barberis, the Italian mill, the Tie Bar has released a line of seven new premium ties and two bowties, made using fabrics sourced directly from the mill.

“The Tie Bar has always taken pride in bringing our customers a premium quality product at an unbeatable value. Our customers have been asking for a higher-end offering for years, but it was important for us to find the right partner to maximise the value for our customer,” said Allyson Lewis, CEO of the Tie Bar.

The new range showcases top-quality Italian wool fabrics and includes windowpane patterns to keep up with the next trending colours this season. The line perfectly complements the Tie Bar’s dress shirts and pants collection.

Expanding its distribution strategy, the company has also signed a deal with Destination Hotels and customers will be able to purchase the Tie Bar’s range of products at six Destination Hotels in the US.

“Men wearing a tie for life’s most important moments has always gone hand in hand. We couldn’t be more thrilled to launch the Tie Bar collections with Destination Hotels, which are both incredible vacation getaways and extraordinary places to celebrate the milestones of life. Each set was created for them to reflect both each hotel’s region and to be a genuine style representation of that destination,” said Lewis.