Global Sports company PUMA and Brand Ambassador Magnus Carlsen, the five-time Norwegian World Chess Champion and the highest-ranked chess player in the world, have teamed up to launch an iconic sneaker as a tribute to the game of chess.
The collaboration features a new design based on PUMA's classic Clyde model but with a chess-inspired twist.
The Magnus Carlsen x PUMA Clyde Chess sneakers is the perfect way for chess enthusiasts to express their passion for the game in a stylish and iconic way. With a design that captures the essence of chess, these sneakers are sure to become a staple in any chess player's wardrobe.
The new sneakers are made with a premium leather upper that features a chessboard-inspired texture, giving them a unique and sophisticated look. The shoe also includes a contrasted suede form strip, a heel overlay with a hairy texture, and a quarter PUMA logo with Magnus Signature in foil print.
"It's an incredible honour to be part of the first chess-inspired sneaker that PUMA has ever made. I'm glad that with the Clyde, we chose a style with a rich culture and basketball heritage. It shows off my personality, combining my love of chess with my passion for basketball", said Carlsen.
The sneakers come with a woven tongue label with PUMA branding and a chess figure to showcase their chess-inspired design further. The shoes also feature chess figures as lace jewels in black and white colours.
Additionally, the synthetic leather sock liner boasts a chess-themed design, with the king piece showcased on the right shoe and the queen piece on the left shoe. A second set of laces is included for added customisation.
As part of the collaboration with Carlsen, PUMA is the official sports lifestyle partner of Chess.com's Champions Chess Tour. This venture connects the world of chess with sports performance through a full season of elite chess events.
