Since its origins in New York in 2002, global fashion brand rag & bone has earned a reputation for combining classic tailoring with edgy yet wearable design. The brand has now taken a key step in expanding its reach, launching its Australian-owned eCommerce platform: www.rag-bone.com.au, in partnership with Signal Brands Australia.
This milestone marks a continued commitment to the brand’s international growth, responding to increasing demand from Australian consumers for rag & bone’s distinctive, laid-back New York aesthetic.
Following the successful opening of its flagship Australian store in December 2024, located in the luxury retail precinct of Double Bay, Sydney, interest in the brand’s offering has continued to grow. The launch of the local eCommerce site will provide easier access to rag & bone’s full product range, including its signature denim, tailored outerwear, footwear and contemporary accessories.
“We are continually expanding rag & bone’s presence in Australia and am thrilled to include the roll-out of rag & bone’s eCommerce channel to the Australian market. This gives us an opportunity to connect with our fans in a more meaningful way, delivering a personalised, seamless end-to-end shopping experience,” said Paul Smith, Managing Director – Signal Brands Australia.
The new online store, like its brick-and-mortar store will offer the full range of rag & bone’s effortlessly cool designs to the Australian savvy online shoppers. This highlights rag & bone’s commitment to providing an enhanced personalised shopping experience, easy navigation, secure payment options, improved delivery with the opening of a new local warehouse in Australia and a tailored selection of styles suited to local trends.
The launch reflects rag & bone’s broader strategy to deepen customer connection and expand market presence through elevated, localised service.
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