American sports equipment manufacturer Russel Athletic and vertical fashion group Cotton On have teamed up for a new endeavour. The pair have launched a new fashion line inspired by sporting excellence.
The range will be available in selected Cotton On Kids and Cotton On Mega outlets as well as through the fashion group’s online store. The range uses a heritage colour pallet, with navy, greys and reds featuring heavily throughout the collection. Long and short-sleeved t-shirts, track pants, and a stylish puffer jacket are among the key items in the range and are emblazoned with Russell Athletic’s logos.
The partnership comes as the first step in Russel Athletic's shift into a new customer base. A representative from Russel Athletic released a statement elaborating on their decision to launch this collaborative collection. “Aligning with the well-recognised and much-respected Cotton On vision has given the Russell Athletic iconic sportswear heritage the opportunity to engage an exciting new demographic.”
While the range is currently available via the Cotton On group, Russel Athletic will have a September launch in order to maintain the collection’s momentum.