To celebrate real people during fashion week, HANRO set out to find six trendsetting New Yorkers with the help of former America’s Next Top Model judge and photographer, Nigel Barker. The #HanroStreetStyleProject had an open casting call during New York Fashion Week, the finalists were selected by Barker and met with them at New York’s Meatpacking District to get a sense of their individual style. This is the brand’s first social media campaign and features a waitress/bartender, an artist, a law student/blogger, a corporate communications consultant, an event producer and a swimwear designer. “We saw this campaign as a great chance to really tap into the vibrant energy and tremendous creativity of our customers and our online community,” explained HANRO’s US President, Jan Snodgrass. The winners featured in the campaign wore current and forward season pieces as well as accessories from their own closet to make the look truly their own. Each winner received a $500 HANRO gift card, as well as the privilege of being photographed by Barker.