As the world’s attention turns to football’s biggest stage, the FIFA WORLD CUP 2026 tournament, adidas Originals and Willy Chavarria release “Comienza Con El Sueño”.
This collection and campaign have been grounded in the belief that dreams don’t begin on the world stage, but long before, from the streets, voices, culture, rhythm, and pride carried every day.
Comienza Con El Sueño honours that journey, the space between the present and where the dream truly begins.
At the heart of the collection, adidas Originals and Willy Chavarria deliver a full range of officially accredited Selección Nacional de México World Cup merchandise, as only they could.
Following a first appearance on Willy Chavarria’s Autumn/Winter 2026 runway, the FMF-badged range includes soccer jerseys, tracksuits, long soccer shorts, and rugby shirt silhouettes in dual motifs inspired by iconic Mexican football heritage.
The collection expands the pitch into the surrounding moments of football culture: a blazer, long twill shorts, and a button-up shirt fit for a coach, and stand-ready soccer and merch tees, crewnecks, scarves, and caps. Throughout, motifs of Chavarria's signature embroidery, graphic touches, and the collection's namesake slogan - a declaration stitched into the garment itself.
Footwear includes the Willy Mega Low and Megaride AG XL, both built on the Megaride franchise tooling with an exaggerated upper, Chavarria branding at the tongue and hits of red throughout, alongside the Willy Chavarria Megaride Copa, a football-inspired silhouette.
Within the accompanying campaign, adidas Originals and Willy Chavarria spotlight the rising youth talent of the Selección Nacional de México, introducing a new generation of footballers whose ambitions are set on future World Cup stages.
Featured players include senior National Team standouts Jesús Gilberto Orozco and Jeremy Márquez, alongside Omar Campos, who has previously earned national team call-ups, and Ariel Castro, the youngest of the group.
The adidas Originals x Willy Chavarria “Comienza Con El Sueño” collection is available online and at select retailers globally.
