Aspiring fashion designers are in with a chance to have their creations featured at the 2016 New Zealand Fashion Week thanks to the Brother Design Stars competition.

The competition will be judged by a panel of industry figureheads including Yu Mei designer Jessie Wong, COOP designer Kayla Jurlina, Celine Chapman and award-winning author Fifi Colston, along with Bother's general manager of marketing, Emma Crossett.

"What we love about our panel is that they're passionate, hardworking, creative New Zealanders, who all started out exploring their creative side at a young age," said Crossett.

This year, young designers in school years 7 to 13 have the opportunity to explore the theme of 'Shine Bright' by entering their designs into one of two categories, fashion or craft, for a chance to be showcased as part of The Graduate Show sponsored by Brother at New Zealand Fashion Week.

"There is nothing more important than seeing designers get a taste for the fashion industry early. To be part of a competition that gives young people the opportunity to be part of New Zealand's leading fashion event is very exciting," said Wong.

Now in its third year, the competition has already had great success, with last year's supreme winner, 12-year-old Ellie Goldfinch, having her design reproduced for sale in THE CO-OP stores in Auckland, set to be released following New Zealand Fashion Week this year.

"We were so impressed by the calibre of the entries last year and of course Ellie's entry, which really was a stand-out. We hope Ellie's story has shown creative young people that their dreams really can come true - and having the opportunity to have your design on the runway is a dream for any designer," said Jurlina.

Entries for Brother Design Stars close on Friday 8 July, with the winners being announced in late August.