Iconic Kiwi clothing company Swanndri has committed to source its wool from The New Zealand Merino Company as it grows its market share domestically and overseas.

The supply deal will see Swanndri take a minimum of 30 tonnes of wool from NZM’s supply network of Merino, mid-micron and strong wool growers for use across Swanndri’s entire clothing and accessories range, from jackets and vests to baby blankets and luggage.

Strong wool, much of it sourced from Landcorp properties, will be used to produce iconic Swanndri jackets.

“We require wool and New Zealand wool is best,” said Swanndri chief executive Mark Nevin.

“NZM can supply us with the quantity of fibre we need and, most importantly, of the quality that we and our customers demand. It also ensures traceability to underline our New Zealand authenticity, which is particularly important in the Northern Hemisphere.”

A well-known brand with a 102-year history in New Zealand, Swanndri has grown its profile internationally, with retail partnerships in Europe, North America and Australia. It has also extended its product range beyond its traditional rural base to incorporate contemporary designs to appeal to urban customers.

Swanndri’s traditional retail presence is also evolving with its apparel now available through New Zealand high street fashion leader Barker’s.