Created and designed by Elle Macpherson, Bendon Group are excited to announce the global launch of THE BODY Elle Macpherson Intimates, an innovative and uniquely merchandised collection of intimate apparel. The collection delivers four silhouettes designed to offer the modern woman a wardrobe of second skin styles to support her through every aspect of her life. Drawing inspiration from the sophistication and sensuality of the globally beloved Elle Macpherson Intimates collection, the brand is celebrating 25 years of award winning excellence.
“I created THE BODY Elle Macpherson Intimates because I believe that a strong silhouette is the foundation of a great body shape, both under clothing and undressed. I wanted to address everyday bras at accessible pricing with unique and easy to find merchandising in a crowded market,” said Macpherson.
“[The collection] is designed to ensure you feel your effortless best. When a woman enters a room I notice her silhouette; the strength, form and most importantly the presence behind it. I love my tribe of women to feel confident and to be themselves, effortlessly sexy…with THE BODY Elle Macpherson Intimates collection I’m saying, be you.”
Designed with fit and technology innovation the range combines smooth comfort with Elle’s Australian spirit and a European handwriting of elegance, style and fashion.
THE BODY ELLE MACPHERSON INTIMATES
