adidas and New Zealand Rugby have unveiled a lifestyle collection designed to help fans express their fandom in the stadium and beyond.
Reimagining classic rugby codes through modern silhouettes and patterns, the capsule honours the sport’s timeless place in style.
Preserved through traditional design elements like structured collars and horizontal stripes, the capsule is reinterpreted through a contemporary lens, celebrating lifelong fans while engaging a new generation through bold colour blocking, creating a fresh visual identity.
This is brought to life through the quarter-zip polo that headlines the collection, featuring striking off-white hooping and horizontal stripes that wrap around the chest and sleeves. The hooping design language extends across the range, allowing players and fans to wear the colours however and wherever they want.
Anchored in the traditional black-and-off-white palette, each garment in the collection features the iconic Single Fern, creating a capsule that unifies all New Zealand Rugby teams and fans.
The fern carries a deep sense of pride and legacy for the team, rooted in the values of belonging, relentlessness, and humility, and serves as a symbol that gives athletes and fans confidence beyond the pitch.
The adidas x New Zealand Rugby Lifestyle Collection will debut in July, ahead of the All Blacks' opening test against France, with the Black Ferns wearing the capsule from mid-August.
The collection is available to purchase at selected adidas retailers and online from the 1st of June 2026.
