MECCA MAX is bringing main character energy to beauty lovers everywhere with the launch of ‘Runway Red’.
Marking MECCA MAX’s first-ever collaboration with The Walt Disney Company in Australia and New Zealand, this is a collaboration as iconic as the film itself.
A red lip to the MAX, the Runway Red set features two of MECCA MAX’s most loved lip essentials, Pout Pop Matte Lipstick and Pout Pencil, paired together for maximum colour payoff and statement-making style.
Designed for those who mean business, the duo delivers a timeless red lip that works hard and looks effortless.
Inside the set, beauty lovers will find:
- Pout Pop Matte Lipstick in ‘Personal Brand’: A pigment-packed matte lipstick delivering high-impact colour with full coverage and fierce staying power.
- Pout Pencil in ‘Stylish’: A creamy lip liner designed to shape, define and lock in colour for a bold, runway-ready finish.
Together, the duo creates a perfectly defined red lip that’s classic and unapologetically confident.
Commenting on the collaboration, MECCAMaginations General Manager Alexandra Bokeyar described it as the meeting of two icons, both known for bold colour, unapologetic confidence, and a flair for the dramatic.
“The Devil Wears Prada 2 is one of the most anticipated films of the year, and the original still defines fearless fashion and iconic beauty," said Bokeyar.
"For MECCA MAX, statement colour is absolutely part of our DNA, so the collaboration with Disney on the Runway Red set feels like a main character moment for us."
The Runway Red set will be available only at MECCA in-store and online from the 28th of April, ahead of the film's release on the 30th of April.
