H&M have replaced their go-to male model, David Beckham, with The Weeknd. H&M’s latest menswear collection, ‘Spring Icons’, consists of 25 items, and is inspired by the city of Los Angeles and has an urban feel. Despite the celebrity endorsement, the collection is set at H&M’s usual low prices, with the most expensive item in the collection retailing for USD 79.99. Most of the cuts are slim fitting, ‘effortless and fresh’ according to The Weeknd, and his own XO logo is featured on several items.
THE WEEKND OUSTS DAVID BECKHAM
