Online shopping has been made easier for consumers with platforms such as Zyler offering Virtual Try-On services.
This service has been highly acclaimed because it has revolutionised the fashion industry. Recently, it won the Virtual Fitting Room Innovation of the Year award at the 2024 RetailTech Breakthrough Awards.
Zyler’s Virtual Try-On is a groundbreaking invention that empowers shoppers to try on clothing without the physical product. It was created by Anthropics Technology, a leading provider of AI fashion try-on solutions, after identifying the demand for more contact-free shopping solutions. 
Zyler is an AI-powered virtual try-on solution for fashion brands and retailers that allows customers to try on clothing in a few simple steps. Virtual Try-On helps customers discover styles and outfits and was designed to improve consumers' overall shopping experience.
Retailers who have embraced Zyler have witnessed a remarkable increase in browsing time and engagement while experiencing a substantial return reduction.
This recent award has honoured Zyler's innovation and contribution to the fashion retail industry.
“We are honoured to receive this prestigious award,” said Alexander Berend, CEO of Anthropics Technology.
“Zyler Virtual Try-On represents our commitment to pushing the boundaries of technology to create innovative solutions that improve fashion retail experience and customer journey.”
The RetailTech Breakthrough Awards recognise top companies, technologies and products within the retail industry. In 2024, the awards received thousands of nominations from countries across the globe. It highlights various achievements in digital transformation, customer experience, supply chain management, and retail technology.
Companies such as UPS, Toshiba Global Commerce Solutions, Panasonic Connect, and other distinguished brands were announced as winners of other accolades in the RetailTech Breakthrough Awards.
