Founded in 2000 by Kellie and Chris Taylor, Moochi’s story is one of creativity, resilience, and connection, built on the belief that true success lies in creating for and with the women who wear Moochi.
“To create and grow and maintain a successful contemporary women’s fashion retail business in New Zealand is no small feat, and we are deeply proud of what we have achieved,” said Kellie Taylor.
“We are also humble by nature as a brand and know that we have been fortunate to be supported by an army of New Zealand women who value what we do for them from the design room to their wardrobes.”
Over the past 25 years, Moochi has navigated its share of challenges, from the uncertainty of lockdowns to the realities of a shifting economy. Yet through it all, the brand’s focus has remained steady: to deliver the best Moochi experience, shaped by its customers and grounded in authenticity.
“To be the most loved fashion brand is what drives us.”
As the brand steps into its next era, a new generation of leadership will shape the future.
At the helm is a talented team including General Manager Nicole Skilton, Head of Merchandise and Retail Alex Phillips, Head Designer Rebecca Batley-Alder, and Head of Marketing and Australian Business Manager Morgan Taylor, daughter of Kellie and Chris.
“There are four key women in the business now, each with her own story. What sets them apart is their talent, drive, and absolute belief in the brand and its purpose. It doesn’t rest on just our shoulders anymore, and that’s exciting. Its growth potential keeps expanding because of that.”
This year also marked a bold new chapter, with Moochi making its first move beyond New Zealand. Morgan Taylor, based in Sydney, has been preparing to launch an Australia-specific website and strategy, signalling both confidence and evolution.
“We’ve been told many times to only go across the ditch when we can afford to fail. We prefer to go in being willing to learn and earn our success.”
Through every shift and season, the essence of Moochi remains unchanged: timeless design, confident ease, and a deep respect for its customers.
“Moochi has been all about our customers, and this ethos is what makes the wheels go around inside the business. Chris and I have worked since day one on the concept that ‘the systems run the business, and the people run the systems. Even in a creative business, there are processes to the creative too,” added Kellie Taylor.
“By stepping back, it was easy to tell which systems weren’t strong enough, and this is where we have put our energy as directors, ensuring the tools are right for others to uphold and also to test with new ideas. What is exciting now is that it doesn’t rest on just our shoulders, and its growth potential is expanding all the time because of this.”
From its beginnings in Mount Maunganui to this moment of renewed momentum, Moochi has continued to blend heritage and modernity, proving that great fashion is not just about what we wear, but how it makes us feel.
As the brand celebrates 25 years, it looks to the future with clarity, energy, and an enduring love for the women who make Moochi what it is.
