The online retailer has genuinely helped women on body acceptation in the past few years.
We all come in different shapes and sizes, and therefore, women have been fighting for more inclusivity and body diversity in fashion for a few decades. The giant ready to wear brand has recently made a few steps in the right direction by creating a now-popular plus size line and releasing unedited swimwear and lingerie campaigns.
But ASOS’s latest innovation is by far their most revolutionary and life-changing yet.
In fact, for the delight of online shoppers, the brand has launched a time-saving feature to their website which enables their customers to preview their garments on different body types.
The label, which size range goes from AU4 to 30, now introduces their online collections by showcasing their items on different size models, which helps customers understand the garment and choose the right size and fit based on their body type.