Titled Originals, Bonds new image series pays homage to the nineties with a collection that incorporates simple silhouettes reimagined with a modern twist. Speaking to Kiwi women, the image series features a team of women from the self-proclaimed ‘anti-agency’ Milkshake Models.
Bonds’ marketing manager Michelle Taylor said working with Milkshake Models felt like a natural fit. “Through the image series, we sought to mirror what the Originals collection embodies,” said Taylor. “Individuality and freedom of expression all played a key role in our themes, bringing to life the Originals collection for all Kiwi women.”
Keelan Bowkett, Milkshake Models director, added that as an agency, they celebrate all individual style, regardless of the more traditional modelling status quo. “We’ve all grown up with Bonds as the underwear staple, so when I heard about this project I jumped at the opportunity.”