Internet luxury leaders, Farfetch, have unveiled a new delivery concept to keep them ahead of the game. Their new concept aims to deliver Gucci products to purchasers within 90 minutes of purchase, in 10 selected cities around the globe. The service aims to fix ‘fashion emergencies’, and works by collecting the purchased item from a brick and mortar Gucci store in the city, then delivering it to the customer. Farfetch are increasingly focusing on technological innovation in order to gain the upper hand in the fiercely competitive field of luxury e-commerce.
GUCCI INTRODUCES 90 MINUTE DELIVERY
