GUCCI RECRUITS THE MEMELORDS

Gucci continue to shake things up, with not only innovative designs but with a creative new marketing approach.  Their new 'collaborative meme project' is titled #TFWGucci, and plays on the appeal of popular memes.  Gucci reached out to some of the biggest names in meme-making (@gothshakira, @youvegotnomale and @cabbagecatmemes, to name a few), and the results feature a range of styles, from more serious, to tongue-in-cheek.