Maybelline New York has appointed Erin Parsons as their new Global Makeup Artist. Parsons is Gigi Hadid's personal makeup artist and Pat McGrath's former assistant. Celebrated for her editorial work and bold beauty looks, Parsons' new role acting as the brand's lead makeup artist will involve providing artistic vision and makeup looks for key fashion shows. She will also lead the team for all campaign shoots.

“As a child, I remember seeing Maybelline ads in magazines, tearing them out and hanging them on my wall because they allowed me to dream. Today, in the digital age, not only can we create aspirational artistry but we have the ability to teach it,” Parsons explained. “I am so excited to officially be a part of the Maybelline family. Together we will create makeup artistry that will inspire a whole new generation to dream.”

Parsons grew up in a small town in America where she started her career behind a beauty counter. After setting her sights on New York, she began assisting world-renowned artists which lead her to working at fashion shows around the world where she met Gigi Hadid. Hadid and Parsons first worked together in December in 2015.

“We are incredibly excited to partner with Erin Parsons,” said Leonardo Chavez, Maybelline New York's Global Brand President. “Erin is highly creative, inventive and embodies the Maybelline New York energy and edge in her artistry. Erin is known for her passion for artistic experimentation that results in bold, modern looks that are highly aspirational for our consumers.”