New Zealand footwear brand Merchant 1948 is expanding their services in order to appeal to consumers’ new demand for more personalised services.
The Australian branch of the company is introducing a unique ‘while-you-wait’ service, whereby customers can have their items engraved to add a more personal touch to the item. The service is free of charge and can be done for sneakers, bags or any other accessory.
“Personalised, monogrammed bag, accessory or pair of sneakers is the ultimate way to create a unique offering and makes the perfect gift for a tricky-to-buy-for loved one,” said a representative from the brand. The new offering helps the brand to stand out for consumers, particularly during the highly competitive gift-giving season. By demonstrating their dedication to their customers, Merchant 1948 is vying for consumer loyalty, which is the hot topic for brands in this new shopping climate.
This exciting new service will be available on-the-spot at the Emporium, Chadstone, Westfield Southland and Highpoint shopping centres across Australia, and through a return-service for all other outlets.