Dyson Launches New Attachment for Supersonic

Harnessing the Coanda effect, Dyson has released its latest attachment for the Supersonic. The aptly titled Flyaway attachment, it attracts and lifts longer hairs to the front, whilst pushing flyaways through the tress and out of sight. 

"Our engineers are driven to rethink convention and our obsession with airflow led us to push the potential of Coanda after observing how stylists use a ‘brush and blow dryer’ technique to smooth flyaways," explained Emma Sheldon, Dyson Hair Care Category Director. "Traditionally, this skilled technique involves the stylist using a round brush to section and manage the hair, whilst directing airflow from the dryer to push the flyaways into the style and out of sight. We set out to find a way to innovate a way to mechanise this method for the everyday styler. The new Dyson Supersonic™ Flyaway attachment harnesses the phenomenon of Coanda to smooth flyaways out of sight, without exposing the hair to extreme heat damage."

Dyson engineers gathered in excess of 1.14 billion individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world. Whilst stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates. This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage – damaged hair is weaker and more prone to breakage, thus perpetuating the prevalence of further flyaways. 

"I think we can all agree that flyaway frustration is real! Nothing feels as good as that salon blow dry finish," said Jen Atkin, Dyson Global Styling Ambassador. "The trick to tame annoying flyaways is a core skill for a stylist. However, we want our clients to now be able to get that same glossy finish at home. Dyson’s latest attachment does exactly that – it allows smooth seekers to get a super sleek finish, on their own, not just from the salon."

Engineers tested a range of angles before reaching the optimum semi-circular curve that gives the Flyaway Attachment its distinct shape. Early prototypes feature a closed circular loop, yet through further testing, engineers identified the bottom of the circle to be superfluous. Dyson’s lean engineering philosophy fueled further iterations to remove surplus material, without impacting performance. 

The Dyson Supersonic Flyaway Attachment is a unique form. Dyson has a heritage of changing the shape of convention, spearheaded by the Dyson Supersonic hair dryer, a tool engineered to deliver a spectrum of styles across different hair types, without extreme heat. 

"As professional stylists, we often see flyaway frustrations turning self-stylers to high heat solutions to smooth stray strands making hair weaker and more prone to breakage due to extreme heat damage," added Michael Beel, Dyson Styling Ambassador in New Zealand. "I love how the Dyson Supersonic™ Flyaway attachment and Dyson’s HairCare technologies prioritise hair health, with less colour fade and styles that last longer. The Coanda effect really helps hold the hair in place making it super easy and fast at delivering a noticeable improvement to the finish."