It’s been a tough couple of months for small businesses in New Zealand, with the economy almost completely shut off during Level 4 Lockdown. Although, we are incredibly proud of New Zealand as a nation for fighting the battle of COVID-19 and getting to Level 1 this week, many businesses are still feeling the impacts of the pandemic.

Well-loved New Zealand label, Ingrid Starnes, has announced this morning through a heartfelt social media post stating that they will now begin the process of shutting down all their physical retail stores in the coming months.

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💔 These have been tough months for our little business. This was going to be a very exciting year for our team, celebrating 10 years in the industry and with a beautiful new store opening. However, we were caught at full stretch by Covid-19 and can not responsibly make another season after months of trade being down more than 80% and debts accumulating. Today we announce the wind-down of all our retail operations over the next 3 months. We will continue on as an online-first made-to-order and bridal brand, with the shape of that to be worked out once we get through this period. My heart is 💔as we begin to say goodbye to an incredible team, these amazing people have shaped what Ingrid Starnes is today x I will be forever grateful for all their hard work, dedication, talent, laughter and friendship and will miss working every day with them dearly ❤️❤️❤️❤️❤️❤️❤️❤️ Thank you to everyone around us that has helped, and is helping over this time. Lots of people have asked what they can do to help, the best thing is to get something from our final season or sale. It will mean we can pay down all supplier and maker costs, and do right by the community around the business. Xx @yulda @torimanleytapu @pickleandpip @poppymitchellanyon @bettanygrace @nicolepetrawesseling @veronicabartleet @karin.yamasaki

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We are deeply saddened by this news. The fashion industry is getting hit hard by the impacts of COVID-19, and to help businesses like Ingrid Starnes, we must continue to support our local businesses not only now, but continually, as we move out of Alert Levels in New Zealand.