According to research data analysed and published by Comprar Acciones, Amazon Prime Day sales in 2020 amounted to $10.4 billion in comparison to 2019 when sales totalled $7.16 billion.
The e-commerce giant has estimated to have sold over 260 million items - a 47 percent increase from 2019's unit sales. Small to medium-sized businesses had a 'field day', selling goods worth more than $3.5 billion, a 60 percent increase in sales.
According to FactSet, Prime Day's sales and the holiday rush sales could push Amazon's fourth-quarter for 2020 revenue to top $100 billion for the first time.
Moreover, eMarketer predicts a 35 percent year-over-year increase in overall US e-commerce sales to $190 billion in November and December 2020.
eMarketer also states that the total US e-commerce sales in 2020 will reach $794.5 billion and in contrast, bricks-and-mortar retail sales will decline by 3.2 percent to $4.7 trillion. However, due to the strong e-commerce growth, retail sales overall will remain flat.