Following the success of its debut collaboration in 2025, The Warehouse has reunited with Māori artist and Karanga Ink founder Pip Hartley for a second collection, bringing meaningful Māori design to an expanded range of summer apparel and lifestyle products.
Launching on 28 October 2026, the latest Karanga Ink collection builds on the strong customer response to the original release, which saw the women's dress and tote bag almost sell out within two weeks.
Based in Te Henga (Bethells Beach), west of Auckland, Hartley is a tā moko artist whose work is deeply connected to whakapapa, storytelling and te ao Māori. Through her private studio, Karanga Ink, she typically creates personalised designs informed by each individual's experiences, aspirations and cultural connections.
For her latest collaboration with The Warehouse, Hartley explored a broader question of what connects people through their relationships with whānau, whenua, moana and the natural environment.
"At the heart of it for me is the idea that these patterns reflect nature, reminding us we all have a responsibility to be kaitiaki of te taiao," Hartley explained.
"We're not all the same, and we don't have the same whakapapa or experiences, but we share this place. Therefore we have a responsibility to protect it and make good decisions for future generations."
The collection features hand-drawn tohu, each selected for its cultural significance and the stories it communicates.
The poutama motif, featured across the men's apparel, represents the pursuit of knowledge, personal growth and overcoming challenges. Meanwhile, the pūhoro designs incorporated into the kaftan-style dress and tote bag reflect fluidity, change and growth.
Kōwhaiwhai patterns appear across the picnic blanket, cooler bag and beach chair, representing the importance of friends and whānau coming together. Small manaia motifs also feature throughout selected designs, carrying an intention of protection for the wearer.
"For me, it's never just about putting a pattern somewhere because it looks cool," Hartley said.
"I think about the whakapapa of the tohu, what it represents, where it comes from and where it's placed. I've chosen patterns that can speak to people broadly while respecting the kōrero and significance behind them."
The second collection also reflects the commercial success of the partnership, with The Warehouse expanding its product offering and introducing more inclusive sizing in response to customer feedback.
Women's apparel now includes Curve sizing from 22 to 30, while men's sizes extend to 6XL.
The expanded assortment includes women's dresses, tanks, T-shirts, swimwear and sarongs, alongside men's shirts and T-shirts. The collaboration also extends into summer lifestyle products, including beach chairs, umbrellas, picnic blankets, cooler bags and tote bags.
The Warehouse buyer Chloe Mackenzie said the decision to bring Hartley back reflected the strong connection customers had formed with the designs and their cultural significance.
"Customers told us they wanted more, and that's the clearest sign of a successful collaboration. We know how much they love Pip's designs and the special, meaningful kaupapa behind them, so we're proud to welcome Pip back for a second collection, with even more options for wāhine and tāne," Mackenzie said.
For Hartley, translating her work from the personal setting of tā moko into accessible retail products has provided an opportunity to introduce Māori design and storytelling to a wider audience.
While seeing her designs available nationwide still feels surreal, she welcomed the opportunity for people to connect with the artwork in their own way.
"You don't have to know anything about tā moko or Māori design to enjoy it," Hartley said.
"You can simply see something you like, and maybe somewhere along the way it sparks a bit of curiosity."
