This holiday season, H&M has taken on elevated slope style with Chamonix-founded luxury ski and lifestyle brand, Perfect Moment, to create a collection for après-ski and beyond.
The 28-piece capsule features down-filled outerwear, striking separates, knitwear and winter-ready accessories.
The designs are a nod to Perfect Moment's performance-led skiwear, while the mix-and-match approach means the collection can go from the chalet to the city.
''We've loved translating our distinct brand DNA into a perfect Apres-Ski capsule for H&M. Working with the teams in Stockholm has been a highlight moment to remember for sure. I can't wait to see our joint community of Moment Makers now bring it all to life,” said Jane Gottschalk, Creative Director and Founder of Perfect Moment.
Key pieces include a burgundy faux fur down-filled puffer jacket with a hood that hits just above the hips, a black and white star-print puffer jacket with a jacquard belt, burgundy leather trousers based on traditional ski pants with a subtle bootcut, a loop knit cardigan with striped knit trims, and a matching burgundy knitted set of button top and shorts.
"We're thrilled to be collaborating with Perfect Moment on this winter collection; it's unexpected, dynamic, and sure to spark excitement,” said Ann-Sofie Johansson, Creative Advisor and Head of Design Women's Wear at H&M.
“The silhouettes are glamorous yet laid-back, just like après-ski, but also have a real edge with the leather, faux fur and textured knits.”
For accessories, there are faux-fur tall moon boots, short padded moon boots, hats with pom-poms, wraparound sunglasses, and an oversized star-print wool-and-mohair scarf.
The colour palette draws on Perfect Moment's iconic use of black, white, and silver and introduces decadent burgundy and icy blue as a contrast. Materials include faux fur, leather, lurex knit, merino wool, mohair and cashmere blends.
Prints are a play on Perfect Moment's logo, the North Star, which also appears on each piece as a mark of distinction. Details like oversized hoods, waist toggles to cinch in, jacquard trims, and pom-poms balance function and style.
