Mango presented its new 'Party' collection with Kaia Gerber, developing its "Craft Your Own Story" concept.
The 'Party' collection presents a festive, nocturnal spirit, designed for an urban, cool and confident femininity. The colour palette focuses on black as the main tone, with shades that add depth and sophistication.
The collection combines jackets, oversized dinner jackets, bodysuits, and long dresses with iconic pieces such as the midnight blue fur coat, complemented by black and silver accessories that create versatile, striking looks for any night out.
The new collection aims to give women the freedom to explore their style, combining practicality, sophistication and strength, and reinforcing Mango's philosophy: that everyone can create their own story and show the world their unique style.
At the heart of this campaign, captured by Mario Sorrenti and set in the night scenes of Los Angeles, is authenticity, attitude and style, conveying the spirit of self-expression that defines the collection.
Gerber’s serene presence and elegant approach are translated into a campaign that exalts authenticity and personal style, inviting us to shine with freedom and confidence.
Following in the footsteps of great fashion and film icons, Gerber reinforced Mango's strategy of collaborating with ambassadors who embody the brand's key values.
Her incorporation continued the tradition started with icons such as Claudia Schiffer, Naomi Campbell and Kate Moss, consolidating Mango's connection with new generations and its presence on the global fashion scene.
In 2025, Mango has further strengthened its international ambassador strategy, deepening its "Craft Your Own Story" philosophy, which invites each person to freely express their style and identity.
This year's additions, Kaia Gerber for the women's line and Norwegian tennis player Casper Ruud for Mango Man, embody a shared vision of authenticity, contemporary elegance and self-expression, values that continue to define and project the brand's essence.
