Attention Retailers: Don’t Sleep On TikTok!


If you aren't already on TikTok, you are missing an entire generation and a much better algorithm than Instagram. TikTok's algorithm promotes similar content to its viewers with its For You page - not necessarily content creators that you already follow, but suggested new content for you. That means you will be showcased to the same audience as your peers or opposition.

This is an incredibly helpful tool and much easier to promote your business. Local or international, TikTokers are not afraid of bad language or rude content, the best business accounts are filled with swear words and trending sounds are almost never PC.

A great account that has pushed the boundaries with this is Duolingo. The mascot costume hosts the account and gained millions of followers for threatening to take your family away if you don't do you language lessons on the app - "Spanish or Vanish". Following this trend, was the account's lawyer making content with the mascot.

Research experts at found that social media inspired one in four people to shop more locally. So, delving into the world of TikTok they investigated which small businesses were performing the best. Using the hashtag #smallbusiness, they examined the most viewed videos to uncover which small business sectors were the most popular.

Here are the top-performing small business sectors:

  1. Fashion
  2. Beauty
  3. Arts & Crafts
  4. Home
  5. Food

Currently, fashion businesses are absolutely dominating the world of small businesses on TikTok, with a whopping number of views upwards of 212 million. Coming in second with almost 120 million views is the beauty sector.

The key to starting a business in 2022, shared Salman Haqqi, spokesperson from, is to remember to be patient, passionate and engaging with your audience.