Balmain now at Specsavers

Balmain has collaborated with Specsavers on an exciting new collection of eyewear. Balmain and creative director Olivier Rousteing are no strangers to collaborations - the brand has recently worked with L’Oreal Paris to create a line of affordable lipsticks. Balmain’s inspiration for Specsavers the collection was drawn from the French fashion house’s structured, dramatic clothing which aims to empower women to feel powerful and sexy. Details on the frames include a ‘B’ signature, as well as temple embellishments which are inspired by Balmain’s famous chain belting details.

The collection includes both sunglasses and prescription lenses. Designs include cat’s eyes, round and square shapes. The looks are not as bold as Balmain’s ready-to-wear designs, which have the same feel as Rousteing’s clothing but in a more subtle variation. The collection is aimed at eyewear consumers who are after a statement look. “Balmain is one of the world’s most well known and influential high-fashion brands, and we’re confident that this new collection will offer something truly unique to our customers,” said Juan Carlos Camargo, Head of Frames at Specsavers.