AUSTRALIAN brand has enlisted fellow Aussie star Iggy Azalea as its new brand face.
Azalea will feature across various campaign imagery including billboards, in store promotion and online from mid May.
Growing up in Australia, the rapper said she has a long history with the brand and is happy to be a part of the team as a long time fan.
Group marketing manager Tanya Deans said she was ecstatic to have Azalea on board, with her originality and style consciousness adding to the bonds brand.
“She's a style chameleon who’s never afraid to be true to herself. She has enviable body confidence, making her a great role model for all women and the perfect fit for Bonds.”