Dreame Technology has launched the Dreame Pocket Cake High-Speed Hair Dryer, a compact styling tool designed to deliver fast drying performance in a lightweight, travel-friendly form.
Building on the success of Dreame's Pocket hair dryer, Pocket Cake combines powerful airflow, intelligent temperature control, and a foldable design that fits easily into handbags, carry-on luggage, and gym bags.
Available in four macaron-inspired colourways, lemon parfait, peach mochi, grape mousse and tiramisu, Pocket Cake brings together performance and personal style for consumers who are always on the move.
"Australians are increasingly looking for products that fit seamlessly into busy lifestyles without compromising on performance," said Patrick Wang, Business Director, Dreame Technology ANZ.
"Pocket Cake delivers professional-level drying performance in a compact design, making it ideal for everyday styling, travel and life on the go. This launch further shows Dreame’s mark on the beauty and personal-care industry to match consumer needs”.
Despite its compact size, Pocket Cake is powered by a 110,000RPM high-speed brushless motor capable of generating airflow speeds of up to 70m/s, helping to significantly reduce drying times.
The dryer's intelligent NTC temperature control system monitors temperature 500 times per second, automatically adjusting heat output to help maintain a consistent drying temperature while protecting hair from excessive heat exposure. It also features 350 million negative ions/cm³, designed to help minimise static, reduce flyaways and leave hair looking smoother and more polished after styling.
Pocket Cake has an 180-degree foldable design, so it collapses into a compact, phone-sized shape for easy storage and transport. Weighing less than 450 grams and supporting 220-240V, it’s designed to fit comfortably into luggage, handbags or bathroom drawers without taking up valuable space.
The launch of Pocket Cake further strengthens Dreame's presence in the personal care category, building on the company's expanding portfolio of beauty and haircare devices that combine innovative technology with everyday convenience.
It also won a 2026 European Product Design Award (EPDA) in the Personal Care, Wellness and Beauty category, reflecting the brand’s focus on products that are both functional and designed around what consumers actually want.
