For the first time, L'Oréal has combined three refined clays into a hair care range, titled Extraordinary Clay By Elvive, to break the vicious cycle of oily roots and dry ends. Inspired by clay baths, the Extraordinary Clay range features a Pre-Shampoo Clay Masque which contains 30 percent clay. When massaged into one's hair, the formula activates absorbing excess oils and impurities. The unique formula includes kaolinite (white clay), montmorillonite (blue clay), and argilane (green clay). Launching May 1st, the new range includes a Detox Clay Mask, Rebalancing Shampoo, Detox Conditioner, and a clay-to-spray Dry Shampoo.

For those who have thin hair, L'Oréal has also launched a new Elvive Fibralogy Air Dry Shampoo that offers instant volume and purity with zero residue.