BRIONI RETURNS TO ITS ROOTS

Menswear brand Brioni is returning to its tailoring roots with a new campaign fronted by veteran actor Samuel L. Jackson. In their association with Jackson, Brioni taps into their long-standing association with Hollywood. Brioni is currently without a creative director, following the abrupt resignation of Justin O’Shea after only six months. O’Shea’s tenure was tinged with controversy after he asked Metallica to front the 2016 fall advertising campaign, which many felt was out of character for the iconic brand.