Keen to expand globally, Purform Mannequins first exhibited at Euroshop in 2008 before they took their manufacturing and brand to India. “We saw India as a perfect place for our durable, easy to use rotationally moulded plastic product that is recyclable and with a market that size, there was room to grow,” said owner Ben Purdy. This year Purdy is in Düsseldorf showcasing his brand at the world’s biggest retail trade fair. “We decided to do the show this year as it is only on every three years and we felt the time was right to grow internationally as we have released some new product styles, improved product features, established a growing business in India, and product capacity can be increased now due to the expansion of our manufacturers facilities.” The response was better than they could have hoped for and have received interest in their products from Europe, Russia, USA, Africa, Turkey, and Australia. There has been a lot of interest directly from apparel retailers and shop fitting companies who are looking to take on Purform products to use or sell in their regions.