Luxury brand Canada Goose is set to enter Australia through a partnership with Melbourne-based fashion house Brand Collective.
Under a Brand Management Agreement, Canada Goose will extend its reach into the Australian market, marking its first-ever store. The expansion plans involve a strategic rollout of retail locations in Melbourne and Sydney later this year, accompanied by an exclusive e-commerce platform and selective wholesale distribution.
Brand Collective CEO Eric Morris expressed immense pride in collaborating with the esteemed luxury brand. "Partnering with a world-class luxury brand like Canada Goose gives us great pride," he said. "Canada Goose is renowned for its immersive storytelling and experiential approach, allowing consumers to embrace its heritage and thrive in the world beyond. With Brand Collective's unparalleled ability to breathe life into brands, Australians can now fully experience all that Canada Goose has to offer."
Established in 1957 and headquartered in Toronto, Canada Goose boasts a market capitalization of 2.6 billion Canadian dollars and 1 billion Canadian dollars total revenues. The performance luxury brand has garnered acclaim for its dedication to Canadian manufacturing, with its signature down-filled products crafted in Canada. The year-round collection caters to diverse seasons and lifestyles, featuring parkas, lightweight jackets, apparel, accessories, and footwear for men, women, and children. Each item showcases a fusion of style, functionality, relentless innovation, and uncompromised craftsmanship.
Dani Reiss, Chairman and CEO of Canada Goose, expressed excitement about expanding their presence in Australia and reaching more consumers. "Australia is a globally renowned luxury destination, and we've witnessed the tremendous resonance of our brand in this market," Reiss remarked. "With a solid long-term strategy in place and a trusted partner in Brand Collective, I eagerly anticipate the next chapter of the Canada Goose story."
Canada Goose presently operates more than 50 retail locations across North America, EMEA, and APAC, selling its products in over 60 countries.
