PUMA X Shincell Develop Next-Gen Running Foam Tech
PUMA has signed an agreement with Chinese company Shincell New Materials Co., Ltd. to research and develop the next generation of NITRO, an industry-leading…
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PUMA Extends Iconic Speedcat Franchise
Led by the developing cultural momentum of animal print, PUMA has launched its latest innovation: Speedcat Wild. Inspired by the fearless spirit of nature,…
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PUMA Unveils The Future of Fast for Tokyo World Athletics Championships
Ahead of the Tokyo World Athletics Championships 2025, PUMA has revealed The Future of Fast. Featuring unique testimony from the fastest athletes in the…
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Amelia Gray Returns With Bold New Mostro Colours
Amelia Gray has returned in chapter two of her campaign with PUMA. She stepped into the spotlight with the Mostro, a silhouette designed to…
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K-pop Sensation Rosé Reveals New Puma Speedcat
PUMA’s sleek yet fiery Speedcat continues its run of form, returning in a new colourway alongside K-pop sensation Rosé. In her latest visuals with…
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Say Hello Again to PUMA Mostro!
The bold PUMA Mostro continues to be reborn. Spotlighting the ferocious and unconventional spirit of the Mostro, model and tastemaker Amelia Gray has led…
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PUMA Reaches Goal of Making Products With Recycled or Certified Materials
GERMANY | PUMA has achieved its goal of making 9 out of 10 products from recycled or certified materials in 2024 and made further…
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PUMA Green Flags Podcast
PUMA has released a new podcast engaging Gen Z in sustainability conversations. Sports company PUMA has launched Green Flags, a five-part podcast series on…
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Puma RE: FIBRE Football Jerseys
PUMA has scaled up its textile-to-textile recycling innovation RE: FIBRE, creating millions of replica football jerseys with at least 75 percent recycled textile waste…
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PUMA x HYROX
PUMA has announced a worldwide partnership with HYROX, the world series of fitness racing. The partnership sees PUMA become the official apparel and footwear…
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Down To Earth Creepers
The new FENTY X PUMA collaboration has provided two new wardrobe staples, from a crisp white to an earthy sage. Rhianna designed the shoe…
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PUMA Minimises Ecological Footprint
With its fully compostable shoes, PUMA has made massive strides towards minimising its ecological footprint. Due to the success of the experimental RE:SUEDE sneaker,…
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