PUMA’s Love Letter To McLaren’s Golden Era
PUMA and McLaren Racing have launched a Racing Seasonal Collection as a love letter to motorsport’s golden era. The collection is a range of…
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A$AP ROCKY Builds The Next Chapter Of PUMA Suede
Over the decades, the PUMA Suede has moved through scenes, styles, and generations, constantly redefined by the people who wore it. PUMA’s first-ever lifestyle…
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Rosé Steps Into Puma Speedcat Mule
PUMA has unveiled its anticipated Speedcat Mule, an embodiment of effortless style. The Speedcat’s recent return has seen the archival silhouette revived through original…
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PUMA x Salehe Bembury TRVL WEAR Collection
PUMA and visionary designer Salehe Bembury hosted an immersive experience at The Row DTLA, celebrating their collaboration ahead of football’s biggest global tournament. The…
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PUMA Names Dennis Schroeder As MD Europe
PUMA has announced the appointment of Dennis Schroeder as Managing Director Europe, effective the 17th of August 2026. Schroeder will bring extensive international leadership…
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PUMA Appoints Mark Langer As Chief Financial Officer
The Supervisory Board of PUMA SE has appointed Mark Langer as the new Chief Financial Officer (CFO) and Member of the Management Board, effective…
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Rosé Is Back On H-Street
Rosé has taken over the block once again, settling into a new kind of everyday with PUMA’s archival, performance-inspired H-Street. Rooted in speed and…
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PUMA X Shincell Develop Next-Gen Running Foam Tech
PUMA has signed an agreement with Chinese company Shincell New Materials Co., Ltd. to research and develop the next generation of NITRO, an industry-leading…
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PUMA Extends Iconic Speedcat Franchise
Led by the developing cultural momentum of animal print, PUMA has launched its latest innovation: Speedcat Wild. Inspired by the fearless spirit of nature,…
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PUMA Unveils The Future of Fast for Tokyo World Athletics Championships
Ahead of the Tokyo World Athletics Championships 2025, PUMA has revealed The Future of Fast. Featuring unique testimony from the fastest athletes in the…
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Amelia Gray Returns With Bold New Mostro Colours
Amelia Gray has returned in chapter two of her campaign with PUMA. She stepped into the spotlight with the Mostro, a silhouette designed to…
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K-pop Sensation Rosé Reveals New Puma Speedcat
PUMA’s sleek yet fiery Speedcat continues its run of form, returning in a new colourway alongside K-pop sensation Rosé. In her latest visuals with…
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