The first pieces from Chalmers newest range is available in stores across the globe. The Chalmers team are dedicated to keeping their customers comfy, so all of their ranges inherently have an element of trans-seasonal.
Though there is always more to do and learn when working towards sustainability, Chalmers are very proud of their recent strides in this space. Introducing two new sustainably sourced fabrications in this collection; the first is a woven fabrication, 100 percent FSC-Certitifed Viscose. Without sacrificing any of the comfort, the new viscose is super soft and lightweight. The second is within the jersey collection, an FSC-Cerftified Mix (Modal blend). The FSC is committed to protecting forests by setting high standards for their responsible management. They are the gold standard in forest certification and are supported by WWF, Sierra Club, Greenpeace, Natural Resources Defence Council and National Wildlife Federation.
Taking a holistic approach to their impact, Chalmers is looking beyond their product to their processes and packaging as well. Beginning in 2020, their individual product sleeves will go from biodegradable to being fully compostable at home. Made from 100 percent corn starch, these bags will help to minimise the brand’s impact. The Chalmers team will also expand their use of recycled cardboard from their shipping efforts to tags.
Confident in streamlining their collections down to several key shapes across multiple prints and fabrications. The team has also invested in adding in more prints to the range. “Our bold, contemporary print signature sets us apart from others in the sleep world, and we are very proud of that.”
Focusing on key partners across the globe, Chalmers is putting an emphasis on online retailers. Chalmers can be found on The Iconic in Australia, Nordstrom in the US, and Zalando in Europe. “We have also opened an office at the Cooper Design Space in downtown LA as we focus in growing our presence in the US and European markets.”
Chalmers retail partners are very important to them, they seek out partners who have an excellent reputation with customer service, strong and loyal customer base as well as an overall range aesthetic that they can relate to within the Chalmers range. “We shop each of our partners before approaching them; experiencing them through a customer’s eyes is incredibly important in understanding their ethos, and whether or not that sits in with our own.”
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