Lazy weekends spent sleeping in and watching Netflix in bed are becoming a whole lot more stylish, thanks to an artist turned sleepwear designer. The renaissance of the classic pyjama, with its elegant button down shirt and effortlessly comfortable drawstring pants, is truly upon us. When combined with an eye-catching print, and cut from soft, comfortable fabrics, you’re looking at up-and-coming Australian pyjama powerhouse, Chalmers.
Nicholas Chalmers is the Australian artist and surfer behind the popular pyjama brand. From the beaches of Australia, Chalmers’ designs have rapidly grown in popularity; their stockists currently include Smith and Caughey’s in New Zealand, David Jones and The Iconic in Australia, Selfridges in the UK and a smattering of boutiques across New Zealand, including Father Rabbit. Their Instagram is brimming with shots of their comfortable, vibrant sleepwear and hums with positive vibes.
Chalmers’ latest collection, ‘Welcome Home’, is inspired by feeling comfortable throughout the home – not just when getting ready for bed. It celebrates the in-between moments of life; lazing around the house on weekends, movie marathons, and slowly drinking coffee before dressing for the day. Chalmers’ approach to pyjamas elevates them to leisurewear status, leaving the boundary of the bedroom (and its associated attire) behind.
While supplying a variety of international stockists is a long-term goal for most brands, and rapidly becoming a reality for Chalmers, the greatest challenge in satisfying their growing global markets lies within the seasonality of their collections. Chalmers have innovatively responded, by becoming firmly trans-seasonal, with collections made up of sleepwear spanning from winter-appropriate styles to lighter, more summery styles. The trans-seasonal collections cater to the needs of their diverse markets and have an array of options which suit retailers with differing target markets. Chalmers release two collections per year, each of which is split into three smaller, succinct stories. This allows customers see new Chalmers designs every two months. The next collection is titled ‘The Great Outdoors’, and is anticipated to land in stores in August.
Chalmers’ design aesthetic is a mixture of classic styles with contemporary elements - blending leisurewear and sleepwear, in fabrics which will be comfortable and easy-to-wear for consumers. The Brit Pant is the current consumer favourite from the ‘Welcome Home’ collection and features a contemporary, culotte silhouette. Chalmers uses only high-quality fabrics, including a 100% cotton poplin, bamboo and cotton blend and bamboo cotton french terry.
Breaking free of the bedroom, Chalmers is scaling the heights of sleepwear style and lending a little piece of relaxed luxury to consumers around the globe.
