USA | M&M’S has announced the brand’s first-ever collaboration with global footwear leader Crocs.
The limited-edition collection combined the iconic world of M&M’S with the comfort and style of Crocs, creating a unique fashion statement that surprises and delights fans worldwide.
M&M’S believes in the power of fun to draw people together, and this partnership is a celebration of two fan-fueled worlds coming together through a shared love of playfulness, creativity and fun.
The collaboration invites fans to embrace their unique style through a collection that combines the endlessly recognisable world of M&M’S with the unrivalled comfort of Crocs.
“It has never been more important to keep fans at the heart of how a brand comes to life,” said Alyona Fedorchenko, General Manager, Global M&M’S Ecosystem.
“This collaboration allows M&M’S to surprise and delight our fans with an unexpected, unique fashion statement that infuses the power of fun in every step.”
The collection features two pairs of Crocs clogs, each inspired by the iconic colours and playful charm of M&M’S. They are designed to be both comfortable and eye-catching, making them a must-have for fashion-forward fans.
M&M’S Classic Clog
Each colourful pair features an all-over M&M’S mix graphic that’s just as sweet as it looks, four M&M’S Classic and Peanut bag Jibbitz charms, plus room for even more of your favourite Jibbitz. The heel straps also feature two M&M’s logo Jibbitz charms to add to the fun.
M&M’S Bae Clog
Big on sweetness and even more on fun, the M&M’S Crocs Bae Clog, available in women’s sizes only, adds an extra dose of playfulness to any look. Enrobed in a glitter treatment, sprinkled with M&M’S Jibbitz charms, and stamped with the brand’s iconic “M,” each pair incorporates the fun of M&M’S plus the all-day comfort of Crocs shoes you know and love. To top it off, the bold platformed heel adds just the right amount of elevation.
The limited-edition collection also features seven Jibbitz Charms, each representing a member of the beloved M&M’S spokescandy crew. Fans can customise their footwear to reflect their favourite M&M’S and personalities.
“Crocs and M&M’S are both unapologetically bold and full of personality,” said Carly Gomez, Senior Vice President and Chief Marketing Officer, Crocs.
“Together, we’ve created a collection that’s as expressive as the fans who wear it – creating a more comfortable world through imaginative style.”
The M&M’S x Crocs Collection will be available in 50 markets worldwide from the 9th of October.
