New Zealand body-care brand Tronque launches today with a range of luxurious, clean, face-worthy skincare products created with every body in mind.
Delivering Bio-Cleanical® body-care made from non-toxic, minimally processed, plant-based, organic ingredients, Tronque is against neck-down neglect and on a mission to create a habitual ritual of everyday luxe skin care specifically for the body.
The stunning new range offers a concise edit of three intelligent formulations including a Firming Butter, Scar Concentrate and Exfoliating Serum, with the same levels of active ingredients as those in the most effective facial skincare regimes.
Two years in the making, Tronque was developed following founder Tanné Snowden’s personal struggle with her reproductive health. Whilst recovering from surgery, Tanné found that her daily skincare products contained toxic ingredients proven to disrupt hormones and the human endocrine system.
The discovery saw Tanné set out to create her very own product range guided by a philosophy of total transparency and sustainability. Tronque makes no compromises and uses no endocrine disruptors, while all packaging is fully compostable or recyclable.
Tanné said the face has been done over and over again and the body is usually an afterthought, but Tronque is here to challenge the status quo.
“Every body is beautiful, imperfections and all. At Tronque we celebrate the human form, and every body deserves products that look after it inside and out. Skincare means more than just your face - beauty is for head to toe and everything in between,” said Tanné.
“It makes no sense that so many products designed for use on our skin, the body’s largest organ, contain ingredients that can be harmful. We’re on a mission for that to change.”
Launching with three powerfully formulated products, the Tronque range includes:
Rich as Croesus Firming Butter gives your body the intense, long-lasting moisture it deserves. Rich in vitamins, minerals, acids and enzymes, the firming butter renews elasticity and deeply revitalises dry damaged areas.
Softening the texture and look of scars, Soft Focus Scar Concentrate combats uneven pigmentation with four high potency forms of stable, deeply penetrating Vitamin C. A complex of 26 bioactive superfruits and antioxidants also promote the formation of new tissue by increasing cell turnover and triggering collagen regeneration.
The Everyday Revelation Exfoliating Serum gently resurfaces and refines skin, from shoulders to shins without scrubbing, drying or irritation. A combination of natural ingredients provides a gentle chemical exfoliation and deep penetration through the skin barrier for optimum cell renewal.
“We are so excited to showcase Tronque for the first time. We have worked for two years to create products that suit every body, every age, every skin type, every gender, and we are thrilled to use clean and mostly New Zealand derived ingredients,” Tanné expressed.
With its philosophy of total transparency, from 2022 Tronque will use forever packaging, which will incorporate refills. The forever packaging allows the customer to buy the original vessel once and to top-up the product using refills.
While still being a beautiful addition to any skincare collection, the refill packaging weighs less, creates a smaller footprint, is either fully recyclable or compostable and will be lower priced than products in the original vessels. The outer packaging is also fully compostable or recyclable, with FSC-sourced vegetable inks.
Tronque is available online via www.tronque.com and select retailers nationwide from Wednesday 10th November. In Auckland, Tronque can be found at Smith & Caughey’s and Simon James. The range will also be available internationally in the USA and Europe from 2022.