The COS Spring Summer 2023 campaign celebrates the confidence that comes from walking your path with purpose. The campaign showcases versatility and embraces the fluidity of the ever-changing season.
Inspired by contemporary culture, COS is known for iconic wardrobe pieces, elevated essentials and innovative designs that are made to last. The brand is dedicated to sustainability and takes a bespoke approach to design.
The campaign sets out to challenge formed beliefs by championing open thinking. Set against the textured cityscape backdrop of Los Angeles, the campaign drives inclusivity. The diverse cast is led by Guyanese American rapper and singer SAINt JHN, American actors Myha’la Herrold and Kieran Culkin and Ugandan-British singer, composer and playwright Sheila Atim. Starring alongside are, Indigenous American Model and climate advocate, Cherokee Jack, American model Rebecca Logendyke, Chinese model Shu Pei, and South Korean model Xu Meen.
British-born, Los Angeles-based photographer Glen Luchford captures the mood of the city and shows that inspiration can come from anywhere through a sequence of captivating images. Styled by Suzanne Koller, effortless summer volumes and structured silhouettes are explored thoughtfully.
The season’s ready-to-wear collection pays close attention to construction with an emphasis on shape and form. Tailoring is reinvented in light linen and seersucker, while soft leather jackets and structured trench coats elevate the everyday and transition seamlessly into the evening. Broderie anglaise and hand-drawn abstract florals adorn coordinating sets.
