September will see the global introduction of augmented reality technology into Cotton On stores. The technology will give consumers the power to bring store windows to life by triggering interactive, digital window displays from their mobile devices. This will unlock video content and reveal promotional offers and discount codes that the customer can use in-store to purchase key looks of the season at a reduced price.
Digital and e-commerce manager at Cotton On, Sameiko Slota, said they are constantly on the hunt to find innovative ways of engaging with their savvy customers.
“Building on our huge mobile usage globally it was important our new mobile app played a part in our latest campaign,” Slota said.
Allowing customers to discover and engage with the brand and create a unique shopping experience by merging shopping and technology is the way forward for the retail chain.
The user friendly technology can be accessed by downloading the Cotton On smart phone application and placing the phone over the campaign image in the shop window, which will automatically unlock the video content and promotional code for the customer to use in-store.