With a rich history within the loop wheeler industry, Merz B. Schwanen has provided solid basics for over a century due to its timeless design and good manufacturing.
In a new partnership, Workshop, a renowned luxury retailer, will stock the esteemed Merz B. Schwanen brand across locations.
Established by Balthasar Merz in 1911, Merz B. Schwanen creates garments using a rare circular warping machine called a loop wheeler.
With the oldest machine dating back to 1889, loop wheelers are the essence of authentic old-school fabric production.
Slow fashion takes on a new meaning due to how each loop wheeler is adjusted by hand. Fitted with over a thousand needles assembled in a row, loop wheelers knit row for row as they spool down, taking almost 20 times longer to produce a t-shirt. The quality of the finished product is palpable.
This unique production process results in luxurious side seam-free garments offering unmatched comfort. The slow, circular warping process creates a fabric with no tension, twisting, or loss of shape.
Although the brand is known for its boxy-fit white t-shirts, it has extended its range to include classic button-down tops, socks, and tailored pants.
Merz B. Schwanen is not just a brand; it's a commitment to a better future. Upholding three core values: timeless design, suitable materials, and good manufacturing, the brand is a pioneer in positive change in the textile industry. It uses natural, sustainable materials like Greek organic cotton and natural corozo nut buttons, ensuring every product is a step towards a more sustainable fashion industry.
The company also uses minimal plastic usage plus exquisite labels made in Germany on an old punch card Jacquard loom from 1980.
Each t-shirt, carefully crafted using a circular warping machine, comes in authentic Merz B. Schwanen boxes, with its unique history ensuring traceability. This exclusivity guarantees a unique comfort experience that is unmatched in the market.
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